Unconventional Collaborations: The Wildest Final Fantasy VII Rebirth Ad Campaigns

With the anticipation for Final Fantasy VII: Rebirth reaching a fever pitch, the marketing team has been pulling out all the stops to create a buzzworthy ad campaign. From unexpected collaborations to quirky promotions, it's clear that they're thinking outside the box. Let's take a look at some of the most surprising and entertaining partnerships that have been announced.

When Unlikely Partnerships Make Sense

While some brand collaborations can feel forced or gimmicky, others are so well-executed that they become instantly memorable. In the case of Final Fantasy VII: Rebirth, the marketing team has struck gold with several unexpected pairings that have captured our attention and left us curious.

Red Bull Gives Sephiroth Wings

Red Bull Gaming's short video featuring Cloud and Sephiroth in an epic battle is a masterclass in blending two seemingly disparate brands. Who wouldn't want to see these two iconic characters clash in a high-energy showdown? The addition of Red Bull's signature wing imagery is a stroke of genius, as it cleverly ties the energy drink to Sephiroth's infamous winged look.

Insomnia Cookies Fuel Your Gaming Sessions

For those who have ever pulled an all-nighter gaming session, Insomnia Cookies' collaboration with Final Fantasy VII: Rebirth is a match made in heaven. Limited-edition collectible boxes featuring characters from the game are now available, complete with a special Cloud 'Lil Dipper that has become a fan favorite. Who wouldn't want to snack on delicious cookies while immersing themselves in the world of Final Fantasy?

Mental Health Awareness Meets Gaming

In a bold and unexpected move, the Final Fantasy VII: Rebirth team has partnered with the Seize the Awkward campaign to raise awareness about mental health. This powerful PSA campaign uses clips from the game to spark conversations about mental wellness, encouraging fans to be more open and supportive of one another.

When Promotion Becomes Art

While some collaborations may seem far-fetched, others take creativity to new heights. For instance, the Square Enix team's tongue-in-cheek tweet claiming responsibility for a comet sighting is a cheeky example of how humor can be used to generate buzz.

A Butterfinger-Moment of Gaming Bliss

Butterfinger's long-standing collaboration with the Final Fantasy franchise has led to some unique promotions, including the Game Better with Butterfinger campaign. Although the sweepstakes has ended, it's hard not to imagine Cloud taking a break from battling Sephiroth to snack on a few Butterfingers. The whimsical combination of gaming and candy may not seem like an obvious match, but it has become a fun tradition for fans of the series.

These collaborations demonstrate that Final Fantasy VII: Rebirth's marketing team is willing to take risks and push boundaries to capture our attention. With so many innovative and entertaining campaigns underway, we can't help but wonder what's next for this beloved franchise.